A good deal brings shoppers who would not otherwise have found your product. A careless one sells your stock at a loss and teaches customers to wait for the next discount. This article explains how deal campaigns work on Begad and how to use them so they add to your business instead of taking from it.
How Begad deal campaigns work
Begad runs deal campaigns (for example a weekend sale or a seasonal event) and opens them to sellers. You receive a notification and an email when a new campaign opens. In Deals & Campaigns in the seller portal you choose which of your published, in-stock products to enter and the percentage discount for each, at least the campaign's minimum.
- Your normal price is never changed. The discount applies only while the campaign runs, and your price returns by itself when it ends.
- You fund the discount. The page shows your estimated payout after commission for each product before you join.
- You can withdraw a product from a campaign at any time.
Deals on Begad must be real
Shoppers have learned to distrust "70% off" when the price was raised the week before. Begad protects them, and protects honest sellers:
- A deal price must be lower than the product's lowest price in the last 30 days. Raising a price just before a campaign does not create a bigger discount; the deal will not apply.
- The crossed-out price shoppers see is the price right before the deal, so the discount shown is the real saving.
The result is that shoppers trust deal flags on Begad, which is exactly what makes them work.
Limit the quantity
You can set how many units are sold at the deal price. When that number is reached, the deal ends for that product and it goes back to your normal price. This is the simplest way to control how much a campaign can cost you, and a "% claimed" bar on the product card adds urgency for shoppers.
The shoppers who were already interested
When your product goes on deal, registered customers who saved it to their wishlist or left it in their cart receive a price-drop email. These are people who already wanted the product. A deal often turns them into buyers.
Choosing products for a deal
- Pick products with healthy stock. A deal that sells out in an hour and leaves later orders unfilled hurts more than it helps.
- Use products that bring a second purchase. A discounted phone can sell a full-price case and charger.
- Clear slow movers carefully. A modest discount on stock that has sat for months frees cash. A deep discount on a fast seller gives away profit you would have made anyway.
- Do not put everything on deal. A few strong offers get more attention than a whole catalogue at 5% off.
Choosing the discount
Work backwards from what you need to earn. Start with your cost, add delivery and Begad's commission, and decide the lowest amount you are willing to receive per unit. The discount is the difference between your normal price and that amount, not a number picked because a competitor uses it.
Measure, then repeat
For every campaign, the Deals page shows your orders, units and sales, and compares your units per day during the campaign with the 14 days before it. Look at which products actually sold more, and at what discount. Next time, enter those products again and leave out the ones that did not move.
Deals are a tool, not a strategy. Used with clear limits, they bring new customers to your store at a cost you have chosen in advance.
